NASI - It Pays to Wait
Writer/Concept
Motion Graphics Artist
Producer
Editor
Compositor
Sound Editor
My Roles:
The Team:
Free Range Studios:
Ariane Wu - Director
Dante Lombardi - Creative Director
Brianna Boles - Project Manager
The National Academy of Social Insurance had a simple, but crucial idea they wanted to spread awareness around: If you wait to claim Social Security Insurance you can get more money in the long run. A short timeline (5 weeks) and a tight budget ($45k) meant we had to be clever.
The Challenge:
A Tale of Two Brothers follows the story of twins who make different life decisions. One waits while the other does not. We follow how their stories diverge and show the value of waiting to claim. We reduced costs and time by casting the same actor as both twins and using compositing to sell the illusion.
The Solution:
• Over 15k views on YouTube
• The video became a key part of the Academy’s
It Pays to Wait toolkit.
The Numbers:
